We’re delighted to introduce Colin as the new Sales Manager for our Generator Rental Division here at Shenton Group. With over 20 years of experience in the hire industry and a customer-first approach, Colin brings valuable expertise that will help drive our team to new heights.
Colin’s Extensive Experience in the Hire Industry
Colin’s career in the hire industry is nothing short of remarkable. His dedication to the sector spans more than two decades, where he’s contributed significantly to the growth and success of numerous businesses. As Colin reflects, “You could say it’s in my blood. It’s been the foundation of a rewarding career and life for both me and my family.”
Colin’s journey began at Power Hand Tools in Reading, where he worked as an electro-mechanical engineer. He then transitioned to Keyline Builders Merchants and their hire division, Keyhire Tools and Equipment, where he successfully managed their largest branch in Reading before being promoted to Sales Manager. During this time, Colin also earned a Level 7 Diploma in Business and Management from Reading University, solidifying his industry expertise.
Colin furthered his career at Speedy Hire, spending 14+ years managing national accounts in the construction, industrial, and infrastructure sectors. After a brief period with Hewden Stewart, Colin joined Watkins Hire, which later became part of Carrier Rental Systems (UK) Ltd. Here, he was promoted to Head of National Accounts, a role he held for over eight years.
In August 2024, Colin joined Shenton Group to take on fresh challenges and contribute to the growth of our Generator Rental Division.
Colin’s Plans for Shenton Group’s Generator Rental Division
At Shenton Group, Colin is excited to strengthen client relationships, secure new framework agreements, and contribute to the expansion of our Generator Hire Department. “Our aim is to make a real difference in the Generator Hire Sector and build on the strong foundations we already have,” Colin shared. His focus will be on driving growth and enhancing our reputation as a leader in temporary power solutions.
Colin will play a key role in developing Shenton Group’s national presence, ensuring that our clients continue to receive the highest level of service and support.
Growing the Department with a Focus on Client Support
Colin is committed to not just growing the Generator Rental Division in terms of business size, but more importantly, by ensuring that client support is at the core of every decision. “Our clients are at the heart of everything we do,” Colin explains. “We aim to offer tailored solutions that meet their unique needs, ensuring we support them from project initiation through to completion.”
Colin’s vision for the department focuses on developing a proactive approach to client care. This involves expanding our support teams, offering enhanced technical expertise, and ensuring rapid response times for all rental needs. By strengthening communication channels, the team will be able to anticipate potential challenges and provide solutions that minimise downtime, something critical in sectors like industrial and infrastructure.
Additionally, Colin plans to implement ongoing client feedback mechanisms, ensuring that the department evolves based on client input and market demands. “Our goal is to build lasting partnerships, ensuring we don’t just meet expectations, but consistently exceed them,” Colin adds.
Utilising Technical Expertise and Preparing for 2025 Growth
A key focus for Colin’s strategy is harnessing the in-house technical expertise at Shenton Group to deliver more efficient and innovative solutions for our clients. “Shenton Group has a wealth of knowledge within the company, from experienced engineers to highly skilled service technicians. We’ll be using this expertise to enhance our client offerings and deliver bespoke generator hire solutions that meet the most demanding requirements,” Colin explains.
In line with this, Colin is already developing the 2025 budget with the aim of growing the team and expanding the business. The budget includes plans to increase the rental fleet by 25%, enabling Shenton Group to provide more comprehensive support to clients across the UK. This expansion is intended to ensure that Shenton Group can meet increasing demand and continue to offer a reliable, scalable service for temporary power solutions in various industries.
“This investment in our fleet will be key to supporting our clients more effectively and ensuring we can respond rapidly to urgent rental needs across the country,” says Colin. With a larger fleet and expanded team, Shenton Group is well-positioned to cement its role as a leading provider of generator hire services in the UK.
Why Colin Chose Shenton Group
Colin was drawn to Shenton Group for its national reach, focus on technical excellence, and family-oriented values. “Shenton Group’s commitment to customer satisfaction and its strong values will be pivotal as we expand, especially in the Generator Rental Division,” Colin explains. He is eager to contribute to a company that prioritises both its clients and employees, and that is dedicated to continuous growth and improvement.
Life Outside of Work
Outside of his professional life, Colin enjoys staying active by going to the gym and swimming. He also values spending quality time with his friends, family, and Fiance. Colin is a father to three children—two sons and a daughter—and as a family, they have been closely involved with Reading FC throughout their childhood Lives. One of his sons played for Reading FC, while his daughter was also heavily involved with the club during her younger years, making football a significant part of their lives as they grew up. His Daughter spent many years as a Ball Girl at Reading FC, the family had season tickets for 20 Years.
Why Shenton Group is a Leader in Generator Rental
At Shenton Group, we pride ourselves on delivering exceptional generator hire services across the UK, supporting a wide range of industries including Medical, industrial, and infrastructure. With Colin on board, we are well-positioned to further develop our generator hire division, offering bespoke temporary power solutions to meet the specific needs of our clients.
Shenton Group is known for its customer-centric approach, placing strong emphasis on understanding the unique requirements of each client. This allows us to create tailored temporary power solutions, supported by a highly experienced team. Colin’s addition to the team will only further this focus on exceptional service and technical excellence.
Contact Us
If you’re looking for reliable generator hire services or temporary power solutions, don’t hesitate to get in touch with Colin and the team today. Whether you need support for construction projects, industrial sites, or infrastructure development, we’re here to provide the expertise you need.
Request a quote or learn more about our generator rental services by visiting our Generator Rental Division page.
We’re thrilled to have Colin on board and look forward to the positive impact he will bring to both our team and our clients. Welcome, Colin!